Public Sector

Texas Homeowner Assistance Fund

Bexar County training for relief program intake.

Bauhaus-style illustration of a family and dogs in front of a house

About the project

The Pathways to Housing Program provided individual and group counseling as well as financial education year round to the community. Their team of certified Housing Counselors had a primary goal for serving large populations of people who have already taken previous steps to acquire housing, but also to help those who struggled to keep it or were considering the future possibility of becoming a homeowner.

Custom eLearning Development
Social Media Campaign
Web Design
Educational Materials
Visual Identity
Motion Graphics and Animations
Content Creation
Mass Emails
Marketing Print

Enhance user engagement and boost website traffic
Offer convenient access to relevant content for clients with diverse needs and goals
Develop a scalable design that is simple to maintain and update frequently
Establish a visual brand identity using the company's brand colors and logo

Solution

Homebuyer Education & Community Outreach

I developed an interactive workshop for first-time homebuyers to help them assess their readiness. The outreach campaign included a professional website, engaging social media reels, and eye-catching printed materials such as flyers, brochures, and business cards. These efforts effectively communicated the services and mission of the Pathways to Housing Program, which offers year-round counseling, financial education, and housing support. Motion graphics and animations increased digital engagement, while mass emails ensured broad outreach. Overall, the campaign enhanced visibility, strengthened brand consistency, and supported the program's goal of assisting both individuals already on their path to housing and those facing challenges in maintaining or achieving homeownership.

Game-Based Learning

Interactive workshop

HomeQuest

An interactive workshop for first-time home buyers — seven gamified modules, quizzes, scenarios, and badges that guide you from "Am I ready?" all the way to closing day.

Play HomeQuest →