Public Sector
Texas Homeowner Assistance Fund
Bexar County training for relief program intake.
About the project
The Pathways to Housing Program provided individual and group counseling as well as financial education year round to the community. Their team of certified Housing Counselors had a primary goal for serving large populations of people who have already taken previous steps to acquire housing, but also to help those who struggled to keep it or were considering the future possibility of becoming a homeowner.
Challenge
- Enhance user engagement and boost website traffic
- Offer convenient access to relevant content for clients with diverse needs and goals
- Develop a scalable design that is simple to maintain and update frequently
- Establish a visual brand identity using the company's brand colors and logo
Tools
- Canva
- Wix
- Adobe Photoshop
- Illustrator
- Premier
- Audition
- Adobe Acrobat
- Google Slides
Role
- Custom eLearning Development
- Social Media Campaign
- Web Design
- Educational Materials
- Visual Identity
- Motion Graphics and Animations
- Content Creation
- Mass Emails
- Marketing Print
Result
Campaign Outcome
The solution resulted in a comprehensive and cohesive campaign that effectively communicated the Pathways to Housing Program's services and mission. I developed a professional website, engaging social media reels, and visually appealing printed materials including flyers, brochures, and business cards. The campaign reinforced the organization's brand identity while promoting their year-round counseling, financial education, and housing support services. Additionally, motion graphics and animations enhanced digital engagement, and mass emails ensured broad outreach. Overall, the campaign successfully increased visibility, strengthened brand consistency, and supported the program's goal of serving both individuals who had already taken steps toward housing and those facing challenges in maintaining or aspiring to homeownership.
