Public Sector
Texas Homeowner Assistance Fund
Bexar County training for relief program intake.
About the project
The Pathways to Housing Program provided individual and group counseling as well as financial education year round to the community. Their team of certified Housing Counselors had a primary goal for serving large populations of people who have already taken previous steps to acquire housing, but also to help those who struggled to keep it or were considering the future possibility of becoming a homeowner.
Challenge
- Enhance user engagement and boost website traffic
- Offer convenient access to relevant content for clients with diverse needs and goals
- Develop a scalable design that is simple to maintain and update frequently
- Establish a visual brand identity using the company's brand colors and logo
Tools
- Canva
- Wix
- Adobe Photoshop
- Illustrator
- Premier
- Audition
- Adobe Acrobat
- Google Slides
Role
- Custom eLearning Development
- Social Media Campaign
- Web Design
- Educational Materials
- Visual Identity
- Motion Graphics and Animations
- Content Creation
- Mass Emails
- Marketing Print
Result
I developed an interactive workshop for first-time homebuyers to help them assess their readiness. The outreach campaign included a professional website, engaging social media reels, and eye-catching printed materials such as flyers, brochures, and business cards. These efforts effectively communicated the services and mission of the Pathways to Housing Program, which offers year-round counseling, financial education, and housing support. Motion graphics and animations increased digital engagement, while mass emails ensured broad outreach. Overall, the campaign enhanced visibility, strengthened brand consistency, and supported the program's goal of assisting both individuals already on their path to housing and those facing challenges in maintaining or achieving homeownership.
Community Outreach
