Cultural Identity
Viva La Fiesta
A love letter to San Antonio's Fiesta.
About the project
Community Health Fair
Viva La Fiesta is more than just a health fair, it's a celebration of our community! Our event is designed to showcase the best of San Antonio's vibrant and diverse culture. Featuring everything from live music to delicious food, our annual celebration is an event not to be missed. In addition to offering free health screenings, we also have a team of experts who help lower-income community members find affordable healthcare coverage.
Challenge
- To deliver the information about the Health Fair to the diverse members of San Antonio Community
- Social Media Campaign (Facebook and Instagram) in English and Spanish
- To maintain the vibrant spirit of San Antonio Fiesta
Tools
- Canva
- Wix
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premier
- Google Slides
Role
- Social Media Campaign
- Web Design
- Educational Materials
- Visual Identity Design
- Motion Graphics and Animations
- Content Creation
- Mass Emails
- Marketing Print
Result
Campaign Outcome
The campaign successfully brought Viva La Fiesta's lively spirit to the community while highlighting its health services. Using bilingual social media posts, reels, and animations, we engaged a diverse audience on Facebook and Instagram. We also designed a user-friendly website, educational materials, and print flyers to spread the word. The overall approach made the event inviting and fun, while effectively sharing important information about free health screenings and affordable healthcare options. In the end, the campaign helped draw more community members to celebrate, get healthy, and connect with vital resources.
