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CLASSIC GRAPHIC DESIGN THEORY / INTERACTIVE COURSE

ELEMENTS
OF DESIGN

Start with a line. See what follows.

01 / 07 ELEMENTS
EXPLORE THE SEVEN ELEMENTS → SCROLL FOR MORE
LESSON 01 / 12 SOURCE SLIDES 1–2

The ingredients of design

The elements of design are components that can be isolated and described in any visual design or work of art. They give a work structure and help carry its message. Like ingredients in a cake, they interact: changing one can change the whole result.

Start with Line: a mark, an edge, a route, a gesture, or even a connection your eye supplies. A few lines can suggest form, describe a place, communicate motion, and change what you think you see.

  1. 01Describe a line as a path of points or a moving mark in art, nature, and design.
  2. 02Explain how line defines forms, boundaries, information, value, texture, and pattern.
  3. 03Distinguish actual marks, implied connections, and gaze-directed psychic lines.
  4. 04Interpret direction, curvature, weight, and character in context.
  5. 05Analyze optical illusions by comparing perception with geometry.
  6. 06Create and explain a line composition for an intended effect.
THE TAKEAWAY

A line is one ingredient; its effect depends on the whole composition.